According to the VRIO framework, non-value-adding resources and capabilities will lead to Sustainable Competitive Advantage for a firm.
Sustainable Competitive Advantage: A group of resources, traits, or skills that help a firm better satisfy the needs of its customers than the competitors are known as sustainable competitive advantages. It is challenging to duplicate or replicate sustainable competitive advantages.
VRIO Framework: VRIO is an acronym for a four-question framework focusing on value, rarity, imitability, and organization, the criteria used to evaluate an organization's resources and capabilities.
According to the VRIO framework, non-value-adding resources and capabilities will lead to Sustainable Competitive Advantage for a firm.
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