Respuesta :

Because of the quick changes in the environment, which have a big impact on how the company firm operates, environmental scanning is important. Identification of strengths, weaknesses, opportunities, and dangers is aided by analysis of the business environment.

What is environmental scanning ?

Environmental scanning is the continuous observation of patterns and events in the internal and external environments of an organisation that have an impact on its success now and in the future. The findings are very helpful in defining objectives and tactics.

  • Undirected seeing, conditioned viewing, enacting, and searching are the four modes of scanning that can be distinguished, depending on an organization's assumptions about the environmental analyzability and the degree to which it interferes with the environment to understand it.

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