Tracking is a spacing technique that allows text to be squeezed or stretched as necessary to fit in a specific amount of space.
What is tracking?
The typographer refers to letter spacing as "tracking." Tracking, which is sometimes mistaken with kerning (which alters the distance between individual letters), alters the letter-spacing consistently across a variety of characters.
Designers use tracking primarily for two reasons:
- First of all, increased tracking can make text easier to read. When characters are separated visually from one another, the eye can process them more quickly than if they were packed densely together.
- Tracking is a technique that many designers use to make typeset text look better. Increased or decreased tracking can eliminate widows and orphans (lone words at the end of a paragraph) and lessen the quantity of hyphenation in a paragraph (lone words at the top of a page, which should belong on the previous page).
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