Respuesta :
In this case, CEO Cliff's approach is to achieve business sustainability .
In order to attain sustainability, he's looking forward to adopting modern technologies to meet the contemporary market demands and create competitive advantage in the market.
Business Sustainability:
Sustainability is that the ability to perform and maintain the desired level of work performance and output. Business sustainability is that the key focus area of the top executives as they wanted to continue and expand their business in long-run. Business sustainability are often achieved by meeting the market demands, better management policies, coordination, consideration of environmental factors, and ethical practices.
What makes an honest sustainability strategy?
A sustainability or corporate responsibility strategy may be a prioritized set of actions. It provides an agreed framework to focus investment and drive performance, also as engage internal and external stakeholders. The start line for any strategy needs to be why the company is in business.
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