The main goal of the sales and marketing integrity group is to give you scripts to follow.
Being trustworthy is the act of adhering steadfastly to high moral and ethical standards and beliefs. Integrity is defined in ethics as being sincere, accurate, and honest in one's activities. Integrity can be seen as the opposite of hypocrisy because it encourages parties holding seemingly at odds ideals to explain the disparity or change their beliefs. Judging with the criteria of integrity also requires viewing internal consistency as a virtue. The adjective integer from Latin, which means full or complete, gave rise to the word integrity. Integrity in this meaning refers to an inner sense of "wholeness" that is derived from traits like honesty and moral rectitude.
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