Jenna is a florist and needs to determine how to get 1,000 flowers to the three weddings she is responsible for this weekend. she is concerned with the distribution strategy of the marketing plan.
What is the distribution strategy?
- The process of getting commodities, services, and products to customers or other end users is known as distribution strategy.
- Depending on the product and its distribution requirements, we can frequently obtain repeat business by providing a simple and efficient method of distributing goods and services to people.
- In order to maximise overall profitability and reduce costs, businesses choose the optimum distribution plan.
- To reach target groups and fulfil business goals and objectives, one can even combine or overlap their distribution tactics.
- One demography may benefit more from a product's internet sales, for instance, whereas a different target population may benefit more from the product's mail-order catalogue sales.
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