Respuesta :
lowering prices is the decision is least likely to provide the company with a sustainable competitive advantage
A competitive advantage is when a business can create goods or services more quickly, cost-effectively, or both than its rivals. The manufacturing unit can outperform its rivals in terms of sales or margins thanks to these factors. A few examples of the elements that are believed to contribute to competitive advantage are cost structure, branding, the caliber of product offerings, the distribution system, intellectual property, and customer service. A business and its stockholders may gain more from competitive advantages due to specific advantages or situations. It is more difficult for competitors to counter an advantage that is more resilient. Competitive advantage can be divided into two main categories: comparative advantage and differentiated advantage.
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