'In the process of crossing the chasm, the second step after identification of the beachhead market is positioning the product.
A beachhead market is a narrow market segment with an ideal target customer for a new product. Marketers can build beachhead markets based on specific demographics or subsets of customers interested in similar products.
In the beachhead market, gaining a dominant market share gives you the power to attack neighboring markets with a variety of opportunities and build big business with each new follower.
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