Kellogg's marketing communications about its special k cereal appeal almost exclusively to women. this is an example of ________ segmentation.

Respuesta :

Kellogg's marketing communications about its special k cereal appeal almost exclusively to women. this is an example of demographic segmentation.

By focusing on characteristics like age, gender, income, occupation, and family status, demographic segmentation puts current and potential customers together.

What is demographic segmentation ?

  • Based on common demographic parameters, demographic segmentation separates the consumer market into smaller divisions. Companies can better grasp their potential markets thanks to these smaller sectors, which also helps them manage their time and resources.
  • Because they give a thorough picture of the various features of a population, demographics are crucial. For making important population-related policy decisions, this information is very helpful to government agencies.
  • Consumer demographics are divided into five main categories: age, gender, income level, education, and occupation. Even though concentrating on just one demographic trait could be beneficial, aiming for all five may produce the best results.

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