Descriptive analytics encompasses the set of analytical techniques that describe what has happened in the past.
The analysis of data or information to determine "What happened?" (or "What is happening?") is known as descriptive analytics. It is characterized by conventional business intelligence (BI) and visualizations such pie charts, bar charts, line graphs, tables, or created narratives. Typical uses for descriptive analytics include: summarizing historical occurrences such regional sales, customer attrition, or marketing campaign effectiveness. calculating social media metrics and reporting on broad patterns, such as popular tourist locations or current events.
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