Integrated marketing communications represents the Promotion in the four P's of a firm's marketing mix. pricing product promotion place partnering.
What are the 4 P's of marketing?
- The four Ps are the key considerations that must be considered and wisely implemented to be able to successfully market a product or service. They are product, price, place, and promotion.
- The four Ps are also known as the marketing mix. They include a range of factors that are considered when marketing a product, including what consumers want, how the product or service meets or fails to meet those wants, how the product or service is perceived in the world, how it stands out from the competition, and how the company that produces it interacts with its customers.
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