The most popular method for gathering primary data is survey research, in which a researcher interacts with people to obtain facts, opinions, and attitudes.
What is survey research?
- Survey research is the collection of data collected by asking individuals questions either in person, on paper, by phone or online. Conducting surveys is the form of primary research.
- Survey research is used to compile the opinions, beliefs and feelings of selected groups of individuals, often chosen for demographic sampling. These demographics include age, gender, ethnicity or income levels.
To learn more about survey research, refer to:
brainly.com/question/16255150
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