Sales growth is the marketing objective in this case.
When promoting its goods or services to potential customers, a company sets marketing objectives that must be met within a specific time range.
In other words, marketing goals are the goals that the marketing plan is designed to attain in order to meet the broader corporate goals. Increased product recognition among targeted consumers, knowledge about the features of the product, and a decrease in consumer resistance to purchasing the product may all be part of a company's marketing goals for a certain product.
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