It demonstrates the place/distribution element.
Place, or its more popular name “distribution,” refers to the method by which a company delivers its goods to clients. It is one thing to have a fantastic product that is priced reasonably.
Direct selling, selling through intermediaries, dual distribution, and reverse logistics channels are the four different categories of distribution channels.
Distribution (or place) is one of the marketing mix’s four components. Making a good or service accessible to any consumer or any business user who is in requirement of it is the process of distribution.
The producer or service provider may carry this out directly or through indirect channels, such as distributors or intermediaries.
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