Respuesta :

The foundation of an integrated marketing communication program consists of a careful review of the company's ​image, the buyers to be​ served, and the markets in which the buyers are located.

One of the most important and intricate aspects of a business's marketing initiatives is marketing communication (MarCom). marketing communication may be broadly defined as all the communications and medium you use to communicate with the market. Your web presence, printed materials, PR initiatives, sales presentations, sponsorships, trade show appearances, and more are all examples of marketing communication. Marketing communication also encompasses advertising, direct marketing, branding, packaging, your online presence, and more. Marketing communications, refers to the messaging and medium that businesses employ to reach their target markets. Presentations, sponsorships, direct marketing, social marketing, and traditional advertising are a few examples of marketing communications.

Learn more about marketing communication here:

https://brainly.com/question/13691052

#SPJ4