The type of product/ service management that Ray did was new product development.
What did Ray do?
From the given scenario, Ray is involved in the process of new product development because he was in charge of the development of a new line of seats.
This stage in product management is done by first engaging in market research as was done by the company that Ray hired. This allowed Ray to find out what new thing as needed in the market which in this case was new theatre seats.
In conclusion, the type of product/ service management that Ray does is to new product development.
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