The term that would best describe this scenario is that the company has been losing its market niche.
Niche market is a segmentation strategy – a specialized market, that is, a specific area in which your company can act and gain a high level of knowledge, becoming an expert in the field (reference for customers).
With this information, we can conclude that Market niches are segments or audiences whose particular needs are little explored or non-existent. It is a part of a consumer market, where buyers can be clearly identified by their specific needs, and which is generally under-exploited commercially.
Learn more about Market niches in brainly.com/question/27940470
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