The market segmentation debate was framed in the 1970s as standardization versus adaptation. It was globalization versus localization in the 1980s, and global integration versus local responsiveness in the 1990s.
Localization refers to the adaptation of a resource or product to meet the needs of a single culture or locale.
whereas globalization refers to the adaptation of a specific resource to meet the needs of multiple cultures and locales.
While businesses may be tempted to choose between globalization and localization to save money, it's important to remember that these two services complement each other and have very little overlap in terms of the functions they provide to your company.
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