A campaign advisor who tries to convince journalists of the truth of a certain, favorable interpretation of events is called as a spin doctor.
In public relations, spin refers to the propaganda wherein a biased interpretation of an event is reported to influence the opinion of public about an organization or a public figure. Therefore, spin doctoring is used in a derogatory sense to point out the campaign advisors who use their influence in manipulating events to their favor.
Public relations advisors and media persons or journalists many at times may send out misleading messages to modify the perception of the public. It can be done many times to divert public attention from their own irresponsibility to reduce any negative impact on their image.
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