The Partner compatibility, which captures the cultural fit between different firms, is one key element needed when selecting an alliance partner. When the two people are compatible in a relationship, they are aware of and embrace each other's values and aspirations in life. They also genuinely enjoy each other's company and are not consumed with trying to alter the other person.
When you and partner else are compatible, you enjoy each other's company, have hobbies in common, and most importantly share the comparable goals for the future. On the other hand, love is a key element about intense emotion you have for someone.
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