Solomon Asch reported that individuals conformed to a group's judgment of the lengths of lines even when the group judgment was clearly incorrect.
Many people conformed to the opinions of a group, despite the fact that those opinions were clearly incorrect.
Asch was curious about how peer pressure could lead people to conform even when they knew the rest of the group was wrong. The Asch conformity experiment was designed to demonstrate the power of group conformity.
Solomon Eliot Asch was a pioneer in social psychology and a Polish-American Gestalt psychologist. He produced seminal works on impression formation, prestige, suggestion, conformity, and a variety of other subjects.
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