Political Parties effectively lower the information costs of voter participation since they provide brand-name recognition.
They support candidates to prevail in positions and then correspond their conduct once in post. To win office, they recruit contenders, nominate them, and then help them win the general election. In order to support nominees get elected, the political parties raise and expend money so that they could portray the party's message on their significance and policy roles.
Influencing voters is the core of a political movement. Publicity, theme songs, advertising, stump sermons, and even negative campaigning have been around, and each betterment in technology has contributed further possibilities for candidates to sway voters.
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