The convergence which involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms is known as industry convergence.
Given an incomplete sentence related to convergence which involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.
We are required to fill the sentence which makes the sentence meaningful.
The appropriate word which can be filled in the sentence is "Industry convergence".
Industry convergence basically represents the most fundamental growth opportunity for organizations and will redefine industry boundaries by shifting the focus from individual products to cross-industry value experiences, based on digital business principles.
Hence the convergence which involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms is known as industry convergence.
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