According to Jay Conrad Levinson's study of the furniture industry, the primary influence on purchasing patterns is product confidence.
- Jay Conrad Levinson, who died in 2013, was one of the most brilliant and celebrated marketing experts of all time. His psychology studies led him to top advertising agencies and a decade-long teaching stint at UC Berkeley, where he taught the secrets of Guerrilla Marketing, one of marketing's most well-known brands.
- Guerrilla Marketing is the use of unconventional marketing tools in situations where financial or other resources are scarce or non-existent. Time Magazine named Guerrilla Marketing one of the top 25 best business books of all time. Jay's concepts have influenced marketing so much that his books are now available in 41 languages and are required reading in MBA programs around the world.
- When a user completes a set of tasks in an app, product confidence instills a strong sense of trust and clarity in the user.
Learn more about Jay conrad levinson from here:https://brainly.com/question/15855258
#SPJ4