Needs segmentation strategy is used by the drug company.
Segmentation is a form of sorting: Arranging objects in a systematic way. once objects are sorted into awesome companies (segments) based on a sure criterion, specific moves can then be taken based on that criterion. similarly, marketplace segmentation includes the sorting of the market.
Market segmentation is typically divided into four organizations: demographic, geographic, behavioral, and psychographic. Every segmentation method offers unique advertising and marketing answers, mainly when segments are mixed.
Not unusual examples of market segmentation encompass geographic, demographic, psychographic, and behavioral. Groups that understand marketplace segments can prove themselves to be powerful marketers while incomes a more go back on their investments.
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