A drug company that makes pain relief medication with an advertising slogan, "targeted relief for pain," is using a social influence type of segmentation strategy that directly focuses on a specific consumer problem.
Consumer services include compounding, molding, and technology for most consumer products such as foods, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair care products, household cleaners, paints, plastics, metals, waxes, and coatings, minerals, and ceramics. Related to advice and testing.
Building materials and water, indoor air quality testing, non-medical forensic testing, and damage analysis. Includes services in various areas such as biology, chemistry, physics, engineering, and web-based services.
Web-based consumer services The evolution of the web has moved from information-centric to service-centric. All possible physical services today include web-enabled B2B, B2C, and C2C businesses such as retail, supply chain, customer care, banking, and auctions. Online bookings, online consultations, and online bill payments are now ordering web-based consumer services.
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