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Sam, a buyer for a small warehouse company, is looking to purchase a forklift from caterpillar or komatsu. He is looking for a reliable, narrow forklift to fit between the warehouses’ smaller aisles and that is a lower price. Sam doesn’t need added-on services; he is well-versed in using and maintaining large equipment. He evaluates the forklift types and decides on a komatsu. Sam chooses the komatsu for its perceived reliability and it is $1500 less than the caterpillar forklift. Which approach that komatsu took was a success for sam as a customer?.

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sakshigupta4990

Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. The lower price helps a new product or service penetrate the market and attract customers away from competitors.

A company copies the competitor's pricing strategy by setting prices almost completely according to its competitor's prices or by using price as one of the features that differentiate the product.

1. Competition-Based Pricing Strategy. Competition-based pricing is also known as competitive pricing or competitor-based pricing. This pricing strategy focuses on the existing market rate (or going rate) for a company's product or service; it doesn't take into account the cost of its product or consumer demand.

Learn more about Penetration pricing at

https://brainly.com/question/3521758

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