Respuesta :
The action stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. Group of answer choices.
Cory suggested that decision-making in advertising involves a hierarchical chain of theory. At the enterprise level, theory seeks to explain how an enterprise achieves its profit goals. Theory suggests that this can be done by selling goods. After that, selling the product becomes a marketing goal.
The DAGMAR model defines the four steps of an effective advertising campaign as recognition, understanding, persuasion, and action. This model emphasizes the definition of the market segment that the campaign is about to reach. DAGMAR also requires an assessment of the success of the campaign against pre-established benchmarks.
The DAGMAR approach is used by many ad planners to plan their advertising and marketing. This approach is also used to set advertising goals and measure results against plans.
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