The answer is Entertainomercials.
This word is a combination of two words which are entertainment and commercials. Therefore, entertainomercials mean to characterize sales pitches that resemble entertaining programs.
In other words, when we pitch our sales by using the medium of entertainment media it is called entertainomercials.
Since in the given case, the spokesperson was designed to look like a cartoon character it becomes entertainomercials. As the sales pitch included a cartoon character which let's assume is famous.
Hence, when sales pitches resemble elements of prime-time programming, they are called entertainomercials.
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