Respuesta :
The answer is Pushing.
There are two promotional approaches:
- Pushing approach
- Pulling approach
Pushing (a product through a channel) refers to employing standard promotion techniques to help sell the entire marketing mix to potential channel members when a channel of distribution incorporates intermediaries. highlights the significance of ensuring the channel members' unwavering support to promote the product in the channel and to the end user.
Whereas, in the pulling approach, getting consumers to request the goods through middlemen will move it through the channel. The producer can use the extremely aggressive promotion to final customers to coerce the intermediate to accept their goods if the intermediary doesn't desire the producer's offering.
Hence, the promotional approach that emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user is Pushing approach.
Learn more about Promotional techniques:
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