The strategy is known as international strategy.
Most firms begin their worldwide growth with an international strategy, which includes exporting or importing goods and services while keeping a head office or offices in their native country. As a firm, global expansion does not have a one-size-fits-all approach.
Companies might decide to invest more in their target markets as they expand and scale. A successful worldwide company strategy concentrates on a single point of contact while exporting goods and services all over the world.
While no two global firms are same, it does imply that multinational enterprises must take a big-picture, standardized approach to their exports and imports, even if their operations are tiny.
Therefore, the blank will be filled by international strategy.
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