Fatima and Yusef got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called Determinant Attributes.
Determinant attributes are the aspects of products that actually determine the buyer's final choice of service. A determinant attribute does not have to be the most important or aspect of the product included but it is the attribute that the consumer uses to ultimately take a decision on getting the product. Therefore, determinant attributes are not the same for all consumers or products.
Determinant attributes are attributes that enables buyer to determine and make their choice on what they desire to buy. It enable them to distinguish among different option or alternative they have on ground or have seen thereby choosing the best out of it after they have compare, contrast, and developed list of the features that are important to them and the differences among the ones they have seen .
Therefore ,the features on Fatima and Yusef list is called Determinant Attributes.
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