The craft beer industry is becoming a dominate force in the industry, leading to a decline in sales of larger domestic beers. This turn of events is a direct result of the: a.general environment. bpetitor analysis. c.industry environment. dpetitor environment. Question Content AreaAs discussed in the video, the craft beer industry has been able to capture 11% of overall beer sales, while occupying only 6% of the market. This financial review of the external environment is which step in the environmental analysis process

Content Area As discussed in the video, the craft beer industry has been able to capture 11% of overall beer sales, while occupying only 6% of the market. This financial review of the external environment is which step in the environmental analysis process Monitoring.

Macrobreweries competed by utilizing established distribution networks and economies of scale.
The strongest force, in my opinion, is competition from manufacturers of substitute goods, competition from other retailers, and supplier bargaining power.
The brewing sector still faces considerable environmental concerns related to energy use, water consumption, wastewater, solid waste and byproducts, and air pollutants despite significant technological advancements during the past 20 years.

What is the target market for craft beer?

People who want something different from the mass-produced, big-brand beers that predominate the market are often the target market for craft beer.
Typically, they seek out beers with greater flavor and character.

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