To balance the scarcity of insurance premiums and achieve the other objectives, the health insurance company or insurer should consider these criteria:
The health insurer pays some or all of a person's healthcare costs. The insured pays, in exchange, an agreed or fixed periodic premium.
The health insurance company must cover many people of different age brackets, locations, and coverage amounts, to remain attractive, competitive, and profitable.
Thus, the health insurance company or insurer should explore many criteria to maintain its good reputation and remain financially capable.
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