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(The) marketing mix is the adaptable tool used to create and deliver appealing combinations of appealing values along with meaningful and persuasive marketing messages.
What is marketing mix?
The marketing mix, involves the integration of all the process of marketing.
It include pricing of commodity and promotion of the commodity for sale at a particular place.
Therefore, the marketing mix is the adaptable tool used to create and deliver appealing combinations of appealing values along with meaningful and persuasive marketing messages
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The marketing mix fits the description of an adaptable tool used by marketers to achieve their objectives.
Marketing mix
The marketing mix consists of the following elements:
- product,
- price,
- place,
- promotion, and
- people.
A careful mixture of these elements by a marketer can be used to create and deliver appealing and persuasive marketing messages.
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