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Businesses use a number of methods to gather information and create a good picture of their customer base. This ________ can help companies to validate their target market.

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The information that businesses gather to create a good picture of their customer base is Market research.

What is market research?

Market research is the information that a company gathers on both its customers and prospective customers.

this information would allow them to understand the needs of their customers more and therefore increase the chances of success.

Find out more on market research at https://brainly.com/question/24906199.

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