Opentable is a reservation mechanism for restaurants. It uses the Internet to allow consumers to reserve tables in many places throughout the United States. It is an example of multichannel marketing.
The goal is to attract, retain, and build relationships with buyers who use various channels. It is a blending of different communication and delivery channels.
Intensive Distribution: As many outlets as possible. The goal of the intensive distribution is to penetrate as much of the market as possible.
Multichannel marketing is a blending of different communication and delivery channels. The goal of multichannel marketing is to attract, retain, and build relationships with buyers who use various channels.
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