Shelf management activities include the management of in-store display techniques, shelf-talking, spot demonstrations, personal selling in general, and other point-of-sale methods.
At the simplest level, it's a way to manage your existing shelf space for more efficient storage of your products. However, the shelf management system includes merchandising and inventory strategies combined with the appropriate system hardware to organize, inventory, and display products to increase sales.
Some brands have successfully placed their products on the top or bottom shelves. Retailers consider many factors when deciding what products to stock in a particular location. This method is called shelf space management. Brands need to be aware of the needs of retailers and gain a prominent place in the store.
Effective shelving management gives businesses the opportunity to create the right layouts and designs for targeted marketing to get their target audience to buy a particular product.
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