Nordstrom company is employing the Positioning marketing concept.
Market Positioning refers to the capacity to influence consumer perception regarding a logo or product relative to competitors. The objective of market positioning is to set up the photo or identity of a brand or product in order that consumers to understand it in a positive manner.
There are three standard types of product positioning strategies brands should consider:
The objective of marketplace positioning is to set up the image or identity of a brand or product in order that clients to perceive it in a positive manner. As an example: A handbag maker may additionally function itself as a luxury popularity image. A television maker may also role its tv as the maximum progressive.
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