The Nordstrom company strategically sends out messages about why its customer service is superior to its competitor's customer service. What marketing concept is the Nordstrom company employing

Respuesta :

Nordstrom company is employing the Positioning marketing concept.

Market Positioning refers to the capacity to influence consumer perception regarding a logo or product relative to competitors. The objective of market positioning is to set up the photo or identity of a brand or product in order that consumers to understand it in a positive manner.

There are three standard types of product positioning strategies brands should consider:

  • comparative,
  • differentiation,  
  • segmentation.

The objective of marketplace positioning is to set up the image or identity of a brand or product in order that clients to perceive it in a positive manner. As an example: A handbag maker may additionally function itself as a luxury popularity image. A television maker may also role its tv as the maximum progressive.

Learn more about marketing concepts here https://brainly.com/question/14314710

#SPJ4