Respuesta :
the correct answer to be filled in the gap is reliability of the survey.
survey-
Reliability is involved with the consistency of our measurement. This is the extent to which the questions elicit the identical kind of data whenever we use them, under the identical conditions. This is mainly essential in satisfaction and brand monitoring research due to the fact that adjustments in query wording and structure are probable to elicit exceptional responses.
Reliability is likewise associated with inner consistency, which refers to how exceptional questions or statements measure the identical characteristic.
Market segmentation research offer a sensible utility of this concept. Many of those research try and seize psychographics and assemble behavioral or satisfaction segments. We do it regularly with the aid of asking respondents to rate a list of statements by using distinct rating scales.
Learn more about surveys here- https://brainly.com/question/14610641
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