Consumer ethnocentrism is the tendency to believe that it is inappropriate or even immoral to purchase foreign-made products.
Consumer ethnocentrism, a significant problem in global marketing, is the inclination of consumers to choose local brands over those from abroad.
Consumer ethnocentrism may be significant in the global market given the increasing internationalization of services. Customers who identify as ethnocentric are hesitant to use services offered by foreign businesses because they feel a feeling of allegiance to their native nation.
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