When Yum Brands (which owns KFC, Taco Bell, and Pizza Hut) entered China, it had to spend heavily to establish itself in that market.
Availability of fewer resources to support expansion in other desirable markets would be a disadvantage of Yum Brands' large-scale entry into China.
American fast food company Yum! Brands, Inc., originally known as Tricon Global Restaurants, Inc., is listed on the Fortune 1000. Except for China, where the brands are run by a different corporation, Yum China, Yum!, KFC, Pizza Hut, Taco Bell, The Habit Burger Grill, and WingStreet are all owned and controlled by Yum!
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