Respuesta :
In the given scenario where Emily is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. She is using extended decision-making.
Extended decision-making occurs when a customer takes an excessive amount of time before making a purchase, weighs several options, researches those products to determine their quality, invests a significant amount of time, and then makes the purchase.
There are undoubtedly many elements that influence consumers to purchase particular products.
Depending on how products and services are manufactured and marketed, consumers are motivated to buy them.
However, a marketing expert must consider exactly what is going through the buyer's head as they are making a purchase.
Extended decision-making happens when a customer wants to acquire very expensive goods or goods that demand a lot of consumer input.
In such circumstances, a customer wants to receive extraordinary benefits from the vendor and ensure that the purchase is advantageous.
Hence, if Emily is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Extended decision-making is the process she is using.
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