The correct option is (c) customer lifetime value.
The approximate worth of a customer to a company in economic terms is known as the customer lifetime value.
Customer lifetime value (CLV) is the sum of a customer's value to a company over the course of their relationship. Increasing the value of your existing customers is a wonderful strategy to spur growth because it is less expensive to retain existing customers than it is to attract new ones.
Customer lifetime value, lifetime customer value, or life-time value are all terms used in marketing to forecast the net profit that will be generated over the course of a customer's entire future relationship.
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