Selling firms determine which go-to-market strategy to use for each customer based on certain factors. One such factor that pertains to the estimated value of a customer over the lifetime of the customer's relationship with a seller is called _____.

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11-07-2022
Business

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Selling firms determine which go-to-market strategy to use for each customer based on certain factors. One such factor that pertains to the estimated value of a customer over the lifetime of the customer's relationship with a seller is called _____.

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ogorwyne ogorwyne · Answer 1 · 2022-07-22T22:36:52+02:00

One such factor that pertains to the estimated value of a customer over the lifetime of the customer's relationship with a seller is Customer Lifetime value.

What is the customer lifetime value?

This is the net profit that is calculated from the future relationship that one has with a given customer.

It is known to pertain to the value of the customer over a period of relationship with the person that is selling.

Read more on customer lifetime value here:

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