Respuesta :
Business-to-business (B2B) customers (C) are more numerous compared to consumer customers.
What are B2B businesses?
- Business-to-business (B2B) transactions occur when one company conducts a commercial transaction with another.
- This usually happens when:
- A company is sourcing resources for their output production process (for example, a food maker purchasing salt), i.e. providing raw material to another company that will produce output.
- For operational reasons, one company needs the services of another (e.g., a food manufacturer employing an accountancy firm to audit their finances).
- A company resells items and services manufactured by others (e.g., a retailer buying the end product from the food manufacturer).
B2B business requires personal selling.
B2B customers are less rational and more logical.
B2B customers tend to be geographically small.
Therefore, business-to-business (B2B) customers (C) are more numerous compared to consumer customers.
Know more about B2B business here:
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Correct question:
Business-to-business (B2B) customers Multiple Choice
(A) never require personal selling, as do consumers.
(B) tend to be more rational in their decision-making than individual consumers.
(C) are more numerous compared to consumer customers.
(D) tend to be geographically dispersed, rather than concentrated.
