Suppose you are eating buffalo wings at a local happy hour. The total utils from doing so after the fourth, fifth, sixth, and seventh wings are 30, 50, 65, 72, respectively. In this situation we have marginal utility, which is generally in the analysis of consumer choice.

In economics, utility is defined as the enjoyment or value gained from using a thing.
The marginal utility of a good or service explains how much pleasure or satisfaction consumers receive or lose as a result of a one-unit increase or reduction in consumption.
There are three different kinds of marginal utility.
According to the law of declining marginal utility, as consumption increases, the marginal utility obtained from each extra unit decreases.

Consumer choice theory is a branch of microeconomics that connects preferences to consumption expenditures and consumer demand curves.

As the law of marginal utility states, as consumption increases, the marginal utility obtained from each extra unit decreases.

Therefore, in this situation, we have diminishing marginal utility, which is generally assumed in the analysis of consumer choice.

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Suppose you are eating buffalo wings at a local happy hour. The total utils from doing so after the fourth, fifth, sixth, and seventh wings are 30, 50, 65, 72, respectively. In this situation we have __________ marginal utility, which is generally __________ in the analysis of consumer choice.