Flash Card Inc. recently underwent a significant company-wide change that involved revision of its manufacturing and leadership processes. The result of this was a stronger emphasis on horizontal coordination. This level of change is referred to as:

Business process re-engineering (BPR) is an early 1990s business management method that focuses on the analysis and design of workflows and business processes within a company.
BPR seeks to assist firms in fundamentally rethinking how they do business in order to improve customer experience, reduce operational costs, and compete on a global scale.
BPR aims to assist businesses in significantly restructuring their organizations by focusing on the design of their business processes from the ground up.
A business process, according to early BPR proponent Thomas H. Davenport (1990), is a sequence of logically related operations executed to produce a specific business objective.

As the definition of reengineering itself states that BPR aims to assist businesses in significantly restructuring their organizations by focusing on the design of their business processes from the ground up.

Therefore, this level of change is referred to as reengineering.

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