1) Rule of commitment.
Marketers and salespeople frequently exploit the rule of commitment, a form of social norm, to persuade customers to make purchases. This convention states that when we publicly commit to something, we usually feel obligated to follow through with it.
The strength of commitment may occasionally cause you to persevere with choices that are not always in your best interests (such as making an expensive purchase), but this propensity isn't always a detrimental factor in our conduct. You could even discover that you can use the commitment rule to motivate others to change their negative behavior.
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