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Answer - Place.
Place is the area of marketing mix that best characterizes this issue.
How the issues of rust takes place?
- Because Seawater contains a significant concentration of dissolved salts and is very corrosive to steel, infrastructure and assets in or near marine environments are particularly susceptible to corrosion.
- Efforts to mitigate corrosion in marine environments continue as industries develop and implement solutions to prevent asset degradation.
Strategy to address this Issue.
- The overarching strategy is to keep the expected service life of the steel parts in mind. Usually a steel part is designed to meet a 25-year life at the lowest cost. At the design stage, an analysis determines whether it is most profitable to initially invest in higher-cost materials that will reduce maintenance costs over time, or to use more economical materials up front and plan for higher maintenance costs as the steel is maintained throughout its service life.
- This strategy addresses the life of the steel from the cradle to the grave. Once initial construction costs are determined, expected consequences and their costs are plotted over time. Then the most economical approach for a successful 25-year life is selected. This approach requires sound economic policy and an appropriate projection of probable consequences over time.
Learn more about Import/Export issues from the given links.
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